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Onsite Experiences

Between waves and throughout the day, swing up to the north end of WSL Surf Ranch to check out immersive VR experiences, handcrafted pendants, a shaping bay, ice-cold beer, and more from official Founders' Cup partners.


Michelob ULTRA Pure Gold Impact Zone

Drop in and catch the best view of the action at the Michelob ULTRA Pure Gold Impact Zone at the North End of the pool. Share your stoke with the perfect selfie, free giveaways and an ice cold Michelob ULTRA Pure Gold.


Michelob ULTRA Pure Gold Breaker Bar

Looking for a place to cool off in between waves? Head over to the Michelob ULTRA Pure Gold Breaker Bar at the South end of Perkins Lake to catch some shade, more free giveaways, games and more.


Jeep VR Experience

Take an adventure with Jeep athletes Jordy Smith and Malia Manuel in the new Jeep® Sessions: A Surfing Journey in 360 which will be featured in Jeep brand's Virtual Reality activation located in the Partner Village. In the meantime, you can preview the journey here.


Athlete Signings

Jeep brand athlete’s Jordy Smith and Tyler Wright will be stopping by the activation for a meet & greet / signing session.



LifeProof will be bringing out their full suite of products including their FRE Cases, AQ9 Speakers, Battery Packs, Charging Cables, and New Backpacks. There will be plenty of opportunities to play and within their area!


T-Mobile Un-Carrier Lounge

In need of a recharge? Come hang out in the T-Mobile Un-carrier Lounge located in the heart of Surf Ranch. The lounge provides unparalleled views of the competition, complete with a phone charging bar and custom giveaways.



Stop by the Quiksilver tent at the South end of Perkins Lake to check out the latest in boardshorts gear, get a free hat, and enter for a chance to win a $500 gift card.


Hydro Flask

We're always looking out for our planet, so you won't find any plastic straws at Surf Ranch. We also encourage you to BYOB... Bring Your Own reusable water Bottle that is! We're particularly fond of the TempShield™ vacuum insulated stainless steel goodness of our friends at Hydro Flask. If you want to go the extra mile, bring your own cutlery, too. The ocean thanks you.